Marketing Plan For New Heritage Doll Company - 1133 Words

Introduction New Heritage Doll Company operates in doll industry, proposing products with unique storylines. Two project proposals will be considered during the firm’s capital budgeting meeting in October. The first one called Match My Doll Clothing Line is an expansion of an existing product line, consisting in matching girl and doll clothes. The second on is Design Your Own Doll, which will allow users to create a customize doll. The committee could decline both projects, so vice president Emily Harris should decide which project to support. She should consider NPV, IRR and payback metrics together with corporate goals to take the best decision Projects’ Description Match My Doll Clothing Line (MMDCL) is a successful existing line. Since it is a seasonal line for warm weather only, the proposal is to create â€Å"All Seasons Collection†. Marcy McAdams, the line’s brand manager believes project’s success, because of existing popularity of the line and moderate risk. She argues that new products will be profitable as existing ones, and that the company could obtain some discounts from suppliers lowering costs. She also forecasts a relatively large initial investment, but 35% of it is tax deductible. McAdams thinks these expenditures will be recovered quite easily because of the line’s popularity. Design Your Own Doll (DYOD) is an innovative project, and it represents a new opportunity of profit. It is pretty risky because it is different from existing products, but the company’sShow MoreRelatedCapital Budgeting Hbr2246 Words   |  9 PagesEG R OU ND R E A D IN G Finance: Capital Budgeting Company  and  Industry  Overview   The  New  Heritage  Doll  Company,  based  in  Sacramento,  California,  was  a  privately  held  company   with   450   employees   and   approximately   $245   million   in   fiscal   2009   revenues.   This   represented   approximately  8%  of  the  $3.1  billion  U.S.  doll  industry,  which  was  projected  to  grow  by  2%  annually   to  $3.4  billion  in  retail  sales  by  2013.  Ã‚  In  turn,  the  doll  industry  represented  a  7.4%  share  of  the  total   $42  billion  URead MoreNew Heritage Doll Company3645 Words   |  15 PagesNew Heritage Doll Company Financial Assessment Executive Summary New Heritage Doll Company’s production division has two serious proposals that will be presented to the capital budget committee. The first proposal, named Match My Doll Clothing Line extension, will add year round seasonal clothing to Heritage’s product line. This proposal’s NPV was $7,326.11. The IRR was 24.10% and the MIRR was 20.68%. The Profitability Index was 3.08 and the payback period was 7.11 years. The valueRead MoreDiminish Poverty For South African Township Beadworkers1004 Words   |  5 Pagesexpansion globally, it sells artworks to collectors, corporates, and retail customers. Exported artworks cater to galleries, museums, exhibitions and craft fairs, and considered artworks of matchless value and run of the mill merchandise such as dolls, animals, coasters, and placemats are sold at local and international retail stores. Monkeybiz was establish by ceramic artists Barbara Jackson, Shirley Fintz and Mathapelo Ngaka-Mtati in January 2000. The Monkeybiz Bead Project began as a sharedRead MoreDols of Mattel - Challenges on the Global Markets2134 Words   |  9 PagesMattel  Ã‚ ­Ã‚  Case  Study  Ã‚ ­Ã‚  Dolls  facing  new  challenges  on  the  global  market I.  Executive  Summary Mattel  produces  and  sells  various  toys  around  the  world  and  among  these  Barbie  fashion  doll  is  the  flagship.  This product  was  criticized  from  more  aspects  from  other  cultures  of  Aisa  where  the  lifestyle  Barbie  represents  is  not commonly  accepted. On  the  other  hand  privacy  issues  were  raised  by  parents  regarding  the  digital  marketing  activity  of  Mattel,  as  rights  of children  are  related  in  this  market. MatRead MoreMattel Case Stu dy Essay1824 Words   |  8 Pagesthe world’s leading toy and children’s good manufacturer has cultivated a strong portfolio of well known brands and products while being recognized has a highly responsible corporate citizen that makes ethics and safety a priority. 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